The company, which is responsible for the production and development of car tyres under the Invovic trademark, is fully called Shandong Invovic Tire Co., Ltd. Despite its very "young" age by the standards of this industry (it is enough to remember how many years have already been produced, say, Michelin tyres), the company is quite seriously focused on strengthening in its own, budget niche market. The numerous "economy offers", which annually come on sale under the Invovic label, undoubtedly attract the attention of drivers who for various reasons are not available more expensive branded products, or who are simply not accustomed to spending their money "for the brand".
Brief Information about Invovic Tyres
Speaking as it is, the Chinese province of Shandong is almost the main region in China, where tyres for cars and trucks, as well as rubber for special equipment and agricultural machinery are developed and produced. The lion's share of the Chinese tyre industry has been moved there, where at least one hundred and fifty relatively obscure brands embodying the country's modern tyre industry originate. The factory where the Invovic tyres are manufactured is located on 1200000 sq.m. of land, here the forces of more than 3 thousand units of highly qualified personnel are involved on a daily basis. The production capacity of Shandong Invovic Tire allows producing more than 12 million tyres of passenger car category and 3 million units of truck tyres. In addition to the Invovic brand, another subsidiary of the company, the Safecess brand, also carries out its production activities here.
Global Reach and Quality Standards
The export coverage of both brands is about 50 countries around the world, including the Middle and Far East, USA, Europe, and Africa. The quality of the products can be judged by the fact that they have international certificates CCC, DOT, ECE, EU LABEL, GCC, INMETRO, ISO, REACH, SONCAP, and NOM. By forging partnerships, Shandong Invovic Tire aims to increase its influence and sales numbers in regions far from China.
Product Range and Innovations
- The company's range includes passenger car and light truck tyres, SUVs, crossovers, pickup trucks, and vans, as well as special purpose vehicles;
- All Invovic rubber is produced at industrial facilities in China, where the most sophisticated work is carried out to ensure quality control of each tyre produced;
- All Shandong Invovic Tire models are created using the latest hardware modelling techniques to create stylish and functional designs;
- Eco-components of new rubber compounds allow Shandong Invovic Tire products to be less "voracious" in terms of car fuel reserves, to reduce the ease of rolling;
- The equipment with Invovic brand products does not cost the driver exorbitantly - on the contrary, the company does everything possible to make the driver know the Chinese brand as a supplier of inexpensive products with a good level of quality;
- Manufacturing of products is carried out with minimal human intervention - all industrial facilities are automated.
